Sending flowers to Hong Kong from overseas
Understanding the gift-giving culture in Hong Kong is essential for florists who serve international customers. Let’s dive into some dos and don’ts to ensure your floral gifts are well-received:
Appropriate Occasions for Gift Giving:
In Hong Kong, several occasions call for gift giving. These include birthdays, weddings, Chinese New Year, and major holidays. It’s also common to bring a gift when invited to someone’s home for a meal or to express gratitude.
As a florist, you can guide international customers on which occasions warrant floral gifts. For instance, a beautiful bouquet for a birthday celebration or an elegant arrangement for a wedding reception.
Choosing Appropriate Gifts:
Thoughtfulness and good taste matter when selecting gifts. Traditional choices like tea, fruit baskets, flower bouquets, and pastries are always well-received.
Avoid items associated with funerals, such as clocks or white flowers, as they are considered unlucky.
As a florist, you can recommend culturally appropriate flower arrangements. For example, red roses symbolize love and passion, while orchids represent elegance and refinement.
Presentation Matters:
Beautifully wrap the gifts in colorful paper or place them in elegant gift bags. Avoid using white or black wrapping paper, as these colors are associated with mourning.
As a florist, pay attention to the presentation of your floral arrangements. Consider adding a personalized note or card to enhance the overall experience.
When to Open Gifts:
In Hong Kong, it’s polite to open gifts in private. If you’re the recipient, express gratitude and wait until later to open the gift. If you’re the giver, don’t expect the recipient to open the gift in front of you1.
As a florist, you can advise customers to allow the recipient to enjoy the surprise and beauty of the floral arrangement privately.
Cultural Taboos:
Avoid giving gifts in sets of four, as the number four is associated with death. Similarly, sharp objects like knives or scissors should be avoided, as they symbolize the cutting of relationships.
As a florist, educate international customers about these taboos. Suggest alternatives if they want to customize their floral gifts.
Money as a Gift:
Money is common in Hong Kong, especially during special occasions. It’s customary to give money in a red envelope (known as a “lai see” or “hongbao”). The amount should be even, as odd numbers are associated with funerals1.
While flowers are a heartfelt gift, you can also offer advice on incorporating a red envelope with a floral arrangement for certain occasions.
Gifts for Business Associates:
Gift giving in a business context is common. However, be mindful of the company’s gift policy and cultural sensitivities.
As a florist, consider creating corporate floral arrangements suitable for business partners. Opt for elegant and professional designs.
Thank You Notes:
Following up with a handwritten thank you note is appreciated in Hong Kong. It leaves a lasting impression and shows sincerity1.
Encourage customers to express their gratitude with a thoughtful note alongside the floral gift.
As a florist, you play a vital role in helping international customers navigate cultural nuances. By understanding and respecting Hong Kong’s gift-giving etiquette, you can enhance relationships and create meaningful experiences through your floral creations.
